When building a complete update to the mobile site. Important factors had to be taken into consideration. As a mobile interface, it has far more time in which you are competing for the users time. The challenge was to find the balance between customer ease of use, space for marketing materials and business needs.
Issues such as the length of time needed to find a bet and place a bet are considered and optimised for. Further work was then carried out to make depositing more prominent. This step by step process allowed us to concentrate on a shorter list of problems to be solved.
The size of all parts of customer interaction had to be optimised. A balance of real estate usage and usable button sizes had to be taken into account as to allow the business requirement of displaying as much odds as possible.