This was a major project, and the main reason why I joined GoldBet. The goal was for a design that would bring the company in to modern web standards. We designed a website that was extendable in terms of technology and interface design.
The design is based off a grid system that would allow a widget styled interaction. Advertising was built into the design which allowed cross selling between sports and casino products. We wanted a design that would allow for the speed of expansion the company was aiming for.
Streamlining of user tools and expansion of website for business needs; was the aim of the website.