Betin and Uganda National Lottery worked together to bring a new product out in to Uganda. This put the task of combining 2 brands together.
A major problem in Uganda was trust in the companies. To answer this, the website needed to convey the message that they are a large company that would pay out winnings.
User cognitive barriers was another problem. As a new market the users are not accustomed to playing the lottery online.
The interface needed to be designed to coincide with the way the product is viewed by the public. As the balls will be publicised with Video, we used this chance to give the online game familiarity by replicating the balls.
Due to experience in other parts of Africa. we knew the importance of mobile support. Reports have found that over 50% of traffic is via mobile channels. This made it vital that the online portal was also optimised for this traffic.