NovaHub
A solution to facilitate team work, transparency and prevent inconsistencies on a large scale SaaS backoffice.

Design Strategy · Systems Thinking · Discovery-Driven UX
I lead cross-functional teams to craft purposeful user experiences, specialising in building from zero to one. With over 15 years of experience across design and product, I focus on shaping vision, reducing ambiguity, and creating the conditions for fast, focused progress.
I aim to blend structure with innovation, helping teams move faster, collaborate more effectively, and design with purpose at scale.
A solution to facilitate team work, transparency and prevent inconsistencies on a large scale SaaS backoffice.
Building links between products, to benefit users with efficient workflows.
A solution to increase betting opportunities when limited football matches are available for end users.
Part of my beginnings stem from being a graphic designer.
Below are some that I particularly enjoyed working on.