Group Head of Design
Design leader in the gaming and betting industry. I build design systems, shape products, and lead international teams. Started on the operations floor, moved into design, and spent the last 15 years turning that into something bigger: scalable systems, stronger brands, and teams that ship quality work.
Built a SaaS design system with 5,000+ components serving 50+ users. Still in active use after 7+ years, enabling team alignment and consistency across a large-scale backoffice.
Led design for a simulated sports betting product from 5k to 300k daily bets in 14 months. Peak of 320k bets in a single day across mobile and retail.
Designed integration flows between SaaS products, eliminating manual CSV workflows. Reduced errors and improved efficiency through workshops and rapid prototyping.
My career began in graphic design — branding, print, and visual identity.
A selection of work I'm particularly fond of.
